Brand Design / Graphic Design / UI Design / User Experience
Corporate Tax Incentives
A refreshed identity, website, and marketing materials that bring clarity and a little energy to the world of tax incentives.
Brand Design
An accounting company needed to refresh its visual identity. A new logo, Hubspot website, and marketing materials gave their team the tools they needed to grow. The light rays emanating from the logo reference the company’s mission to bring transparency and clarity to the complex world of tax incentives.
Website Design
Working with the marketing team, I created a website that serves as a powerful sales tool. By incorporating UX into the process, we aligned content across multiple personas. The navigation was designed to enable each to easily find the relevant information and engage with resources aligned with their buyer journey.
Helping people find the right information
Multiple industry-focused pages were created to provide additional inbound marketing opportunities. The vibrant imagery and modern layout reflect the innovation and energy CTI brings to their work and help them stand out in a conservative industry.
Marketing
We extended the new visual identity to digital and print assets to be used as part of the sales and inbound marketing process.
